Behind the Business: Holly Rush, ASICS

Asics Frontrunner Tokyo © Teddy Morellec - La Clef-186_preview.jpeg

What exactly do you do for work?

I am the ASICS UK FrontRunner manager. So I look after a group of athletes/runners/influencers who are part of the ASICS FrontRunner team. We are a community of runners who support and inspire people to run and share our common passion of running. This means we participate in races and events all over the world.

When did you find the work you love?

I started working with ASICS 18 months ago but before that I was already an ASICS athlete so I already had the brand connection. I hadn’t been looking for this role but the opportunity came my way at a perfect time as I had just been made redundant from my job with England Athletics and I jumped at the chance.

How did you get to where you are now? What was your journey?

My degree was a actually in Geography but during my university years I had got into running and so started working in the local gym to help pay my rent. It was this passion in athletics that lead me to work within the sporting industry and this is where I have stayed ever since with the exception of some breaks to focus on my athletics career.

Looking back, what advice would you give yourself when you were starting out?

Just do what makes you happy. You have to be doing a job that makes you want to get out of bed and achieve something. I genuinely love what I do, don’t get me wrong it can be exhausting sometimes but I love the people I work with and I love the sport so it doesn’t always feel like a job to me. My hours are flexible as I am a consultant so it works with my lifestyle. I couldn’t bare the thought of working a 9-5 office job, so I guess I am pretty lucky.

How do you stay feeling creative and inspired?

I am lucky. I am inspired daily by my team mates and what they get up to. They are a very positive group of people and so it makes my job a lot easier.

What does a good work-life balance look like for you? And how do you maintain it?

Well this is something that I do struggle with as I do find there can be a a bit of a blurred line with my job as running is my life. It’s not uncommon for me to be spending my spare time at races with my team mates or meeting up for a run or lunch. Recently I started having clear work hours for at least 2 days a week rather than just working all hours, this has really helped and I have actually been more productive. I would like to say I switch my phone and laptop off at night but I would be lying!

How does being a woman affect your work?

I don’t think it effects me at all, I would say we have a good ratio of male/female managers in my work. I would like to think my team look up to me as a role model within my industry. I am a successful older female athlete, I hope I lead by example. I wouldn’t expect my team to do anything I wouldn’t do and I hope I am respected for that.

How do you stay motivated when work and life get tough?

Its pretty easy, I just look at how lucky I am to have the freedom to do what I like. I can get out the door with the dog and run for hours, this helps clear my head. I know there are a lot of people out there who don’t have a lot in life, there will always be times when things get tough, so you can either mope about and feel sorry for yourself or can turn things into a positive.

How do you ensure you practise self care?

I make sure my husband tells me if I am over doing it or if I am going too far. It usually results in a walk to the coffee shop with a book or if it’s a really bad a long haul flight to Nepal, to run in the mountains (this is no joke..I did just that in April…it always resets my mind). My running is my mental health reliever….if I can’t run that is when I struggle.

What does money mean to you?

I am honestly not motivated by money. I use to be but now I realise I don’t need anything…….I just need more time.

What one piece of money advice would you give to your younger self?

Start a pension earlier

What’s next for you?

I am off to Oman next month for a running challenge and to make a film about women running in the Middle East